Kids virtual world brings Europe’s largest shopping centre to a virtual standstill

Moshi Monsters Book Signing at Westfield Oct 2010

Mr Moshi signing books

Monster madness reached fever pitch as Mr Moshi himself signed copies of the first ever Moshi Monsters book at Europe’s largest shopping centre today. Hundreds of children queued up excitedly for more than 4 hours to meet Michael Acton Smith (known in the virtual world as Mr Moshi), bringing Westfield London to a virtual standstill.

While they waited, the children got to have their faces painted and meet two of the much loved monsters, Poppet and Furi. The first 150 children in the queue also got an extra special goody bag to take home.

Happy fans with their newly signed Moshi Monsters Book

Happy fans with their newly signed Moshi Monsters Book

So what’s all the excitement about? Well, if you’re one of the 27 million children who has adopted a monster in Mind Candy’s immensely successful educational and entertaining virtual world, the new book is precisely what you want in your little hands.

The Moshling Collector’s Guide is, as the name would suggest, all about Moshlings, little mini monster sidekicks for your pet. After all, the only thing better than adopting a virtual pet monster is acquiring a pet monster for your pet monster. Or so my neighbour’s seven year old  boy tells me.

Inside the Moshi Monsters Collectors Guide

Inside the Moshi Monsters Collectors Guide

The book has bios on the Moshlings, telling kids about their preferred habitat, personality, and most importantly how to catch them. There is a different little trick to attracting and catching each Moshling, and some are rarer or more sought after than others. With tips and bios like these, it’s no wonder the new book is flying off the shelves.

You can pick up your copy on Amazon,, , or your local WH Smith.

To find out more about the game and why Really Kid Friendly recommends it for children, click here to read our review!

Photography by Mick Gell.

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Founder & Director at ReallyKidFriendly
Janis is a cheery and versatile digital expert with a healthcare background, usually seen either geeking out or sprinting through North London trying to catch her kids, Mads and Danger Boy. Thanks to her two boisterous rascals, she has become an expert in soft play areas, parks, energetic music classes, and where to get a stiff drink once they’ve gone to bed.
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