PhotobucketI’m part of the British Mummy Blogger network, and with it comes a responsibility to make transparent any relationships myself and the site’s other authors may have with the companies or brands we write about, to write truthfully about those products, and to clearly label any advertising or sponsored content.

I am not a retailer or PR company. I am a London-based mother with two young children, and co-founded a small start-up company (RKF Ltd) with 5 other local parents to create free and unbiased online resources for parents.

The content you see on the site is a collaborative blog written by a group of individuals, including parent bloggers, local experts, and individuals from other parent-focused sites. More details about the individual authors can be found at the bottom of each blog post. Reviews, ratings and comments are submitted by the general public – these are owned by the submitter(s) and the opinions of the general public may differ from the opinions of the author(s).

The views and opinions expressed on this blog are purely those of the specified authors. If we claim or appear to be experts on a certain topic or product or service area, we will only endorse products or services that we believe, based on our expertise, are worthy of such endorsement. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer or provider.


This blog accepts forms of cash advertising, sponsorship, paid insertions, free merchandise and other forms of compensation. Paid content on the site will be in these formats:

  • Sponsored posts. We are often invited to write posts to promote specific campaigns or products, and we only write about those which we would happily recommend to other parents. Any opinions expressed in the sponsored posts are those of the author and are not influenced by any compensation he or she may receive. These posts will always be marked as sponsored.
  • Banner advertisements generated by a third party ad network or from approved sponsors. The large rectangular banner space at the top of the page, the large square banner space in the sidebar and the small square banner spaces in the sidebar are normally used for such advertisements. We are currently working with our designer to label the advertising spaces more clearly.
  • Text insertions generated by a third party ad network or from carefully selected sponsors. Content carrying paid insertions will be marked as “sponsored” at the bottom of the post.
  • Affiliate links. We have carefully selected a small set of trusted online retailers (e.g. Amazon) whose products and services we believe in and would recommend to other parents, and where appropriate we will refer you to their sites using affiliate links.  If you choose to purchase from one of these retailers after being referred by our website, we may make a small commission. We are paid by the suppliers themselves, i.e. you will not be charged for this commission. Content on the site is never influenced by potential earnings from affiliates.

To advertise on the site, please contact janis [at] reallykidfriendly [dot] com

Press Passes & Product Reviews

We accept press passes to events and performances, and free merchandise or downloads for the purposes of writing honest reviews based on our experiences as parents. Wherever possible we will also extend those opportunities to parents using our site. To invite us to review your show, product or service on the site, please contact janis [at] reallykidfriendly [dot] com


We accept merchandise, show tickets and other “freebies” to give away during our regular competitions and prize draws – and yes, we will always add a disclosure to the relevant page. If you’d like us to run a competition to promote your product, service or show, please contact janis [at] reallykidfriendly [dot] com


For questions about this blog and its content, please contact  Janis Curry: janis [at] reallykidfriendly [dot] com
To learn more about why I’ve chosen to include this disclosure note, please read the British Mummy Bloggers Do It With Integrity campaign.

This policy is valid from 10 August 2010.  To get your own disclosure policy, go to

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